Smoothie Factory, a natural juice and smoothie concept founded by U.S. Olympian James Villasana, has partnered with Gold’s Gym, another Dallas-based company, to test several locations inside gym locations.


Sleek white countertops and white subway wall tiling help the orange and green colors of the menu board pop, highlighting the use of fresh fruits and vegetables. The first Gold’s Gym Smoothie Factory opened in Cedar Park, Texas, in February. A second location opened in Richardson, Texas, and a third location is slated for later this summer.