Craveworthy Brands — parent to concepts such as Flat Top Grill, The Budlong Southern Chicken, Wing It On! and others — has acquired Untamed Brands, a multi-brand operator and parent company of taim Mediterranean Kitchen and Hot Chicken Takeover. Additionally, Craveworthy Brands has added an Indian concept to its portfolio by acquiring Sigri Indian BBQ.
Untamed Brands launched in 2021 with taim, a New York City-based concept founded in 2005 by double-time Food Network champion and Chef Einat Admoney, as a falafel joint that complemented her full-service concept Balaboosta. Taim currently operates 13 restaurants across New York and Washington D.C. Hot Chicken Takeover operates seven restaurants throughout Central Ohio and two Columbus sports team stadium locations.
Craveworthy will integrate taim with Soom Soom, a Mediterranean concept Craveworthy partnered with C3 to franchise in 2023. Taim will share an identity and vision with Soom Soom, amplifying the unified brands' appeal for bold Mediterranean flavors and reach with a newly expanded footprint. Taim and Hot Chicken Takeover will feature new branding, refreshed restaurants, and new franchise programs as a result of the acquisitions.