Burger chain Krystal’s new prototype unit features a kitchen that’s 20% smaller than its traditional locations. The smaller, more economical unit is designed to allow for more franchise growth. This is Krystal’s first company-owned store opening in more than six years.
The 1,700-square-foot Center Point, Ala., double drive-thru restaurant is roughly 1,000 square feet smaller than traditional Krystal units due, in part, to the lack of a dining room. This unit also features a walk-up window for ordering as well as a pickup area for online orders and third-party delivery.
“We strategically sought more cost-efficient opportunities to generate a strong sales-to-investment outcome, as well as a design to fast-track franchise development,” says Thomas Stager, president of Krystal Restaurants.