Subway will roll out an update of its global restaurant design in 2025.
Known as Fresh Forward 2.0, the new design features updated brand personality and vibrant décor elements, including “bold” wall graphics, localized messages and signage, elevated lighting, and warmer wood tones, as well as better support of Subway's growing digital sales channels.
The chain is testing self-serve kiosks, order-ready screens and kitchen display systems in markets around the world, with the goal of offering added convenience for guests and streamlining restaurant operations for franchisees and their teams.
Since the launch of the initial Fresh Forward design in 2017, more than 20,000 restaurants worldwide have remodeled or built new locations in Subway's modern image, per a company release. In the coming months, Fresh Forward 2.0 locations will begin rolling out around the world. Early adopters will showcase the new design in countries such as the U.S., UK, Germany, France, Saudi Arabia, Panama and Australia.