Gourmet hot dog concept Dog Haus debuted its first food truck in the Dallas-Ft. Worth market. The 23-foot-long food truck features a full kitchen that’ll enable Dog Haus to serve its complete menu throughout the metropolitan area. When the new food truck rolls up, it’ll bring the full Dog Haus experience.
“Due to the pandemic, we were trying to think of alternative ways for guests to enjoy Dog Haus without having to dine in the restaurant,” says franchisee Kirk Hermansen. “That’s when we thought of the food truck. It’s the perfect way to bring our food to our guests, wherever they feel comfortable. It is also a great way to expand our business, build brand awareness and increase community outreach.”
2020 marks the chain’s 10th anniversary and the brand continues to pursue aggressive expansion via nontraditional locations including captured audience spaces and virtual kitchens.