New York City-based Bareburger, specializing in what it calls “clean comfort food” opened a new location in New York Upper West Side neighborhood with a refreshed design in honor of the chain’s tenth anniversary.

The new location offers a bright mix of cool blues with pops of yellow against a cozy wood-lined backdrop. The refresh also includes new branding that prominently features black and yellow.

“As we approached our tenth anniversary and continue our expansion, we took the opportunity to reflect on where the brand has been and where we want to go,” said Euripides Pelekanos, Bareburger founder and CEO. “Bareburger is going beyond its menu to ensure the customer experience feels as fresh as our ingredients taste. We are always listening to feedback, and our refreshed menu and look and feel reflect what our customers want and need.”

The customer feedback loop resulted in Bareburger shifting to a 50% vegan menu early in 2019, which includes a variety of plant-based options including organic tempeh bacon, dairy-free cheeses, JUST eggs and patties from both Beyond Meat and Impossible Foods. 

Bareburger is opening an additional three locations in Manhattan and one in New Jersey in the coming weeks.