Best New Concept Launch

Winner: Here Chicky Chicky, Brookfield, Wis. 

Owner: Tamar Mizrahi, Goddess & the Baker, Chicago
Naming, Brand, Art Pack: DesignScout, Chicago
Interior Design: Xan Creative, Denver
General Contractor: Hunzinger Construction Company, Brookfield, Wis.

With it’s “glam kitsch” aesthetic, Here Chicky Chicky offers a playful twist on comfort food and design classics. The elevated fast-casual restaurant space seats 77 in slightly more than 3,000 square feet. The vibe is 1970s and that means wood paneling, inviting yellows and oranges, and comfy but chic furnishings. 

However retro the style, the layout is modern with clearly defined traffic flow for operational efficiencies. The judges thought “it was a fresh approach, fun and playful.” And they liked that “it was a new twist on chicken.” 

Images courtesy of Xan Creative

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