After opening 11 new units and breaking into three new markets as well as launching a new prototype in 2023, Dallas-based Pollo Campero is gearing up to open its 100th U.S. location in March.

Pollo Campero now has 93 units in the U.S. and 270 worldwide. The Central American-inspired chicken chain opened restaurants in New York, Georgia, Texas, California, Florida, Illinois, Oklahoma and Tennessee.

β€œ2023 was a great year for our growth, both in terms of unit count and other progress made for the system as a whole,” says Blas Escarcega, vice president of franchise development . β€œIn addition to opening 11 new restaurants, we were able to launch a breakfast menu at some locations and introduce a new prototype to the St. Cloud, Florida, community. The entire system also saw a 19% increase in sales year-over-year.”

The chain aims to continue driving its expansion after building strong momentum in 2023. The system is on track to cross the 100-unit mark in the U.S. in March, and the team plans to open at least 25 restaurants this year through both franchising and corporate development.