Robeks reopened its 10-year-old Ashburn, Va., location with a new design and enhanced fresh juice offerings.
The "Next Generation" design revolves around bright green colors, clean, white back tiling, light wood paneling and a new, central display of fresh fruits and vegetables.
One wall features motivational messaging in the shape of a pineapple and banana, while new, blonde wood colored hi-top tables and chairs are scattered throughout.
A new "Build Your Own Juice" program allows customers to order juices and smoothies by selecting their own fresh fruits and vegetables from the display and placing them in a colander. Staff members weigh and wash the contents before blending them into a smoothie or running them through the juicer.