Full-service breakfast-and-lunch concept Another Broken Egg Cafe, signed a seven-unit franchise agreement extension with multi-unit operator Morning Chef. One of Another Broken Egg Cafe’s fastest-growing franchisees, Morning Chef, now has plans to open 10 units throughout Ohio with up to 4 openings planned for 2021.
“Our pipeline began to build toward the end of 2020 and that momentum has carried into 2021,” says Jeff Sturgis, chief development officer of Another Broken Egg Cafe. “We’re excited that Morning Chef is investing further in our brand, and we look forward to watching them begin to saturate key markets throughout Ohio.”
Including the company’s agreement with Morning Chef, Another Broken Egg Cafe has signed agreements for 12 locations and debuted new restaurants in Orlando, Fla.; Bossier City, La.; and Cincinnati, Ohio in 2021. All locations will feature the brand’s expansive full bar and signature hand-crafted cocktails that complement the chain’s southern breakfast, brunch and lunch menu.
“We made a variety of changes to help our franchisees drive sales and improve profitability when COVID-19 hit and our ability to pivot quickly has enabled many of our stores to perform better than they did pre-pandemic,” says Paul Macaluso, president and CEO of Another Broken Egg Cafe. “We look forward to seeing the success continue and we’re eager to partner with additional operators to help our brand grow in new markets.”