Best New Concept Launch

Awarded to the best new concept from the ground up, from development through execution, with an eye toward expansion via replication and scalability.

Entry requirements:

  • Only projects completed between April 1, 2022, and September 1, 2023, are eligible.
  • All entries must be submitted in a single PDF file that does not exceed 28 pages. 
  • Entries must include a final, approved floor plan and photos of the completed restaurant.
  • Entries must include aspects of the branding elements/package.
  • It is recommended that entries include a copy of the menu.
  • It is recommended that renovations include before and after photos.

Every entry must include the following on the first page:

  • Name of project and name of operator/owner company:
  • Project location (city, state):
  • New build or renovation:
  • Opening date or renovation completion date:
  • Real estate type (end cap, freestanding, inline, airport, etc.):
  • Unit size (square footage) and number of seats:
  • Brief description of concept and menu style:
  • Average check:
  • Project budget:
  • Project team (include members from the operator company, architects, designers, contractor and other relevant parties):

All entries must touch on the following project details (please address the questions below in 750 words or less; you may use photos between text to illustrate points):

  • Describe the concept’s positioning in the marketplace, target demographic(s), and unique points of differentiation.
  • Describe development goals and strategies (i.e., number of units planned, company-owned, franchised, development schedule, etc.).
  • What were design and development challenges to bringing the new concept to market and how did the project team address them?
  • What steps were taken to drive efficiency into the operations?
  • What key design strategies were used to bring the concept to life? What are some signature design features?
  • What makes this an award-worthy new restaurant concept?

EXTENDED deadline for submission is Friday, October 20, 2023.

The best browsers to use when submitting are Chrome or Firefox. If you do not get taken to a confirmation page once clicking submit, your entry did not go through. Please email with any questions.

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