Pollo Campero has launched a new global brand platform and modern restaurant design debuting in Guatemala and El Salvador, with plans for remodels and new openings across the U.S. and around the world, according to a company press release.
Staying true to its family roots in Guatemala, Pollo Campero's refreshed image and restaurant design features modern updates that incorporate a vibrant orange and green color palette coupled with a sleek interior design, capturing the essence of the authentic Latin Campero experience, said Tim Pulido, president and CEO of Pollo Campero International.
With the company's new global direction, several of the brand's top U.S. markets will start to see changes this year. Washington, D.C. and Houston will see existing restaurants remodeled while the corporation will ramp up development with new stores in those same markets as well as in New York.
"These are markets where we are known and loved and we are excited about our growth in these communities as well as other places throughout the U.S. where we intend to develop our new brand. Under this new global direction and with at least six new restaurants opening in 2014, we expect to better serve our existing fans and introduce new customers to our famous Latin flavors," Pulido said.