Tagged Articles
branding refresh
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South Florida-Born Taqueria Heads North
Rocco's Tacos & Tequila Bar opened its first Massachusetts flagship location complete with a brand refresh that focuses on artisan pieces sourced from Mexico.
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Smoothie King Unveils Brand Refresh and New Store Design
Smoothie King recently announced a brand refresh that expands the chain's menu and transforms the guest experience.
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Sushi Concept’s First-Ever Brand Refresh
Ohio-based FUSIAN announced its first brand refresh in the chain’s 16-year history.
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Smoothie King Announces Brand Refresh
Smoothie King’s brand refresh includes an expanded menu and a store redesign that promises to transform the guest experience.
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La Madeleine Announces Brand Refinements
In 2025, La Madeleine, the bakery-cafe chain with more than 80 units in the U.S., refined its brand identity and improved efficiency via its strategic plan, which included rolling out a smaller prototype and driving efficiency in operations.
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Schlotzsky's Launches New Brand Identity and Modernized Prototype to Support Franchise Growth
Schlotzsky’s Deli is debuting a brand refresh and a modernized restaurant prototype that offers a frictionless experience for guests and a more efficient operating model for franchisees.
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New Store Design Balances Japanese Aesthetics With Modern Efficiency
Miso Ramen & Poke Bar, a Japanese fast-casual concept founded in 2013 in Sebastian, Fla., debuted a new prototype design in anticipation of a franchising push.
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Sizzler Looks to the Future
Inside Sizzler's rebrand and how the 65-year-old casual-dining brand reintroduced itself to customers.
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Juice It Up! Refreshes Prototype
Juice It Up! is celebrating its 25th anniversary in 2020 and has announced plans to open a new flagship in Costa Mesa, Calif., this summer that will also debut the chain’s new prototype.
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NYC Better Burger Chain Debuts New Prototype, Vegan Offerings
New York City-based Bareburger, specializing in what it calls “clean comfort food” opened a new location in New York Upper West Side neighborhood with a refreshed design in honor of the chain’s tenth anniversary.
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Round Table Pizza Debuts New Restaurant Design
Round Table Pizza rolled out a new design in Sacramento, Calif., that upgrades the dine-in experience and supports the chain’s Pizza Royalty branding platform.
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East Coast Wings + Grill Credits Brand Refresh with Growth
Casual dining chain East Coast Wings + Grill closed out the first half of 2017 with same-store sales up 18.5 percent (through June 30) and guest counts up 13 percent. The company attributed the growth to its comprehensive brand reinvention and its new marketing strategy.
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Boston’s Restaurant & Sports Bar Rebranding
Casual-dining chain Boston’s Restaurant & Sports Barbegan rolling out a branding refresh at its U.S. stores on May 1. The brand refresh includes a new company logo and a new tagline: “America’s Sports Restaurant.”
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Form + Function: Restaurant Acoustics
Finding the right soundscape requires balancing art and science.
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Bojangles Updates Design
Fried chicken and biscuits chain Bojangles’ unveiled a new restaurant design concept execs say was aimed at propelling the fast-growing chain to its next stage of success.
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Del Taco Announces Strong Results from Brand Refresh
Lakewood, Calif.-based Del Taco announced a 6.7 percent increase in same-store sales for the third quarter of 2016, a jump that it attributed in large part to its UnFreshing Believable 2.0 brand refresh campaign.
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Urbana at Hotel Palomar Gets a Refresh
Urbana, the Mediterranean dining and cocktail spot in Washington, D.C.’s Hotel Palomar, recently got a few strategic nips and tucks designed to give it a fresh new look and better space utilization.
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Taco John's Unwraps Brand Refresh Effort
Mexican quick-service chain Taco John's is updating its brand, introducing a new tagline, advertising campaign and website urging customers to "Unwrap the Original."
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Ronald Refreshed! McD's Gives Iconic Mascot a Makeover
A Ronald McDonald that's more relevant for the times? That's the idea, in part, behind the new duds donned by the iconic mascot.