Tagged Articles
Johnny Rockets
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Johnny Rockets' Credits Brand Refresh for 2016 Growth
Johnny Rocketsopened 61 units globally in 2016, an increase of more than 10 percent. The chain attributes this success to its brand refresh, Diner 2.0, and plans to grow its total units to 385 by the end of 2017.
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Johnny Rockets Enters Italy
Burger chain Johnny Rockets announced it has opened its first location in Italy.
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Johnny Rockets 2.0 Prepares to Take Flight
Johnny Rockets has long been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. The chain now plans to roll out a a brand refresh that will leverage Johnny Rockets’ rich heritage while adding design flexibility and new visual imagery that will appeal to today’s consumers.
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Johnny Rockets Announces New Design Concept
Johnny Rockets debuted the first Johnny’s Burger Factory concept at Walden Galleria in Cheektowaga, N.Y., near Buffalo.
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Johnny Rockets Focusing on Southeast Asia
Americana burger chain Johnny Rockets announced that it is focusing its international expansion on Southeast Asia, with a specific focus on breaking ground in Thailand and Vietnam.
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Johnny Rockets Moving into College Market with New Prototype
Burger chain Johnny Rockets is built around two things: a classic all-American menu featuring burgers, shakes and fries; and an environment that helps create a memorable experience.
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One Size Doesn’t Fit All: Flexible Formats and Scalable Restaurant Prototypes
When competition stiffens or the economy weakens, restaurant chains face the challenge of finding new, creative ways to pursue expansion. These days, competition is fierce, and the economy, while on the road to recovery, has dealt foodservice a heavy blow. Creating new formats that can take chains into nontraditional locations represents a growing strategy employed by more and more concepts.
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Globe Trotters: International Markets are Hot for Growth
U.S. Chains Share Valuable Lessons Learned in Going Global