Best New Prototype (Existing Concept)
Winner: Jimmy John’s Drive-Thru Only Prototype, Bartow, Fla.
Franchisees: Doug and Rich Law, Lakeland, Fla.
Developer: Jeff Donalson, Tom Wolf Co. LLC, Winter Haven, Fla.
Architecture/Design: Inspire Brands, Sandy Springs, Ga.
Design Support: Change Up, Dayton, Ohio and Los Angeles
Modular Fabrication: Boxman Studios, Charlotte, N.C.
To meet the shift in consumer demand to off-premises dining, Jimmy John’s implemented its first-ever drive-thru model, a new concept for the brand that has a smaller footprint but multiple lanes (one for drive-up and one to pick up previously placed orders) and pickup options. It features the chain’s signature palette of red, black and white and its iconic signage. The judges “loved that their footprint was so small but they were able to achieve their branding and also looked cool.” Additionally, the judges felt, “it looks iconic, but I liked that they kept it focused and simple.”
Images courtesy of Inspire Brands
