Best New Concept Launch 

Winner: Tuk Tuk Boom, Jackson, Miss. 

Owner/Operator: Dan Spivey & Will Puckett, Jackson, Miss.
Interior, Branding, Graphic Design, Signage Design: Ferriss & Company, Jackson, Miss.
Equipment Supplier: FS-1 Concepts, Flowood, Miss.
General Contractor: Carraway Construction, Brandon, Miss.
Signage, Fabrication: A+ Signs and Creative, Inc., Jackson, Miss.


The goal behind Tuk Tuk Boom was to create a fresh, modern take on fast-casual Thai by designing a bright, lively space that mixes the colors found in curries, peppers and herbs with a natural wood and crisp white backdrop. The design team wanted to create both a takeout-friendly environment and one that would make dine-in guests want to linger. The judges felt it they did a great job of meeting their goals. 

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