All anyone can talk about this week is branding, well, branding and Taylor Swift's engagement, but since I can't find a relevant entry point into that conversation, let's talk about the internet's second favorite topic: Cracker Barrel's logo.
Over the past week, Cracker Barrel debuted a simplified version of its logo that enraged the internet commentariat and became a political hot topic because everything is political now. Within days of the backlash, Cracker Barrel had reversed course and said its old logo would remain.
Alternatively, Swirlicious looks exactly how you'd expect. A new frozen yogurt brand opened in Newbury Park, Calif., offering sugar-sweet interiors.
The project, led by Mindful Design Consulting, offers an important lesson in cohesive branding. From logo and branding to interior design, space planning and commercial kitchen design, Swirlicious leans on its confectionery inspiration to deliver swirling graphics and bright pinks. The result is a cheerful, stylish and ultra-feminine destination for customers to indulge in frozen yogurt.
Images courtesy of Mindful Design Consulting
If you're interested in logos, branding and more, might we suggest some deep dives:
Image courtesy of Ziplinenew ventures for legacy brands
- Smoothie King expands its offerings. The smoothie concept plans to roll out its new Loaded Toasts and Protein Boxes to all locations by early 2026.
- Chipotle to Zipotle. Chipotle Mexican Grill is partnering with autonomous delivery system Zipline to fly digital orders to guests’ locations in the greater Dallas area. Customers in the area will soon be able to order through the Zipline app.
franchise news
- Dog Haus to make its Florida debut. The hot dog concept signed an area development agreement with franchisees Livingston and Terri Chatman, marking the brand’s first expansion into the state.
Taylor Allison Swift news (that's related to our jobs)
- Taylor Swift says YES to these 10 New York City restaurants. The fine folks at Food & Wine did the research so you don’t have to do it yourself. “For a pop star whose songs chronicle the details of ordinary moments, it feels fitting that her dining choices are as grounded as they are glamorous,” the story adds.
