Design

Any type of foodservice establishment can benefit from wallcovering, as this decorative element typically outlasts paint and provides a wide range of options in terms of materials, colors and overall aesthetics.

Wallcoverings are most often used in dining rooms, bars, reception areas and restrooms as well as on ceilings. Wallcoverings can blend in as part of the decor, serve as a statement piece, contribute artwork or graphics for branding purposes, or simply add to the overall aesthetic.

Types & Materials

For wallcoverings in commercial environments, either a vinyl product or a grasscloth that is Type 2 certified are recommended. These products are more durable to stand up to high customer and staff traffic. Predominantly sold in 20-ounce weights, these wallcoverings are fire rated for commercial spaces and withstand scrub tests with a durable backing to hold up in busy areas.

Type 2 wallcoverings can simulate other materials — such as wood, laminate, tile, metal or concrete — at a more affordable price point. Some products offer heavier weights, such as 28 or 30 ounces, with seamless application options and layers of color that traditional laminate cannot provide. Faux finish wallcoverings are more common in vestibules, restrooms, below wainscotting and in other busy areas of an operation.

PVC-free options rival Type 2 wallcoverings but are made from eco-friendly, recycled content. 

More high-end establishments, such as fine dining operations, can incorporate wood veneers, cork or grass cloth on walls, as wainscotting or above booths. However, these types of materials are not recommended for high-traffic areas. 

Mural wallcovering options are generally used as an accent wall or for branding purposes. Digital versions, similar to signage, can be incorporated to maintain consistency and messaging across multiple foodservice locations. 

Decorative wall panels in various colors and textures provide added protection where there is steady foot traffic. Laminates with a metal foil can be used as a bar or banquette backdrop and as vertical wraps for columns and ceiling beams. Panels with a fiberglass core provide added durability as well as fire resistance.

New & Trending

Walls are a canvas that drives home brand messaging. For this reason, wallcovering customization is one of the biggest trends in foodservice. This allows operators to incorporate specific branding, graphics or signage into a space. There also has been more use of color mixing and monochromatic play in these products. Repeatable designs have become more standard for multiple locations as these can
be printed efficiently and stocked for quick use.

Big and bold designs are in and walls that blend into the background have become less common. Foodservice operators want to incorporate art for their walls, with eye-catching colors and beguiling designs. Today, the larger the pattern, the better.

Wallcovering colors are trending in the warmer tones, such as browns and reds, in addition to grays and blues.

The wood look, either with real or laminate lookalike panels, has become more popular. By the same token, concrete looks are trending, especially in urban operations and spaces with an industrial aesthetic. Even leather looks can be achieved with Type 2 wallcoverings. Hybrid versions with simulated wood or concrete are often used as a background to logos.

Wallcoverings can replace artwork, albeit in a larger scale, and can serve as ceiling coverings, as well.

High-gloss substrates can be used to accent designs and offer a shiny finish.

When sound absorption is a concern, wallcoverings are available that offer these capabilities.

As for innovation, bio-vinyl wallcoverings have recently been unveiled that are affordable, sustainable and customizable. 

What to Consider

When specifying wallcoverings, foodservice operations need to consider the type of operation, size of the space, and aesthetics. Look at where the wallcoverings will be used, traffic flow and budget. Determine if materials will also be used on the ceiling or beams. In this case, a lighter weight, more pliable product will likely be needed.

Performance wise, all Type 2 wallcoverings will be well suited for most dining spaces; it comes down to aesthetic appeal and what brands want to convey to diners. While some operators may like a more subtle feel, others may require a more dramatic effect. These may focus on marketing the brand using a wallcovering that blends harmoniously and seamlessly, so it’s not noticeable on the walls, or a unique design that stands out as an accent and everything in between.

Note that some materials will be more suitable than others, depending on the location. For example, while vinyls can go anywhere, real wood is best used in areas with minimal foot traffic. Light colors should be avoided in high-traffic areas. In either case, the wallcovering will provide additional protection compared to painted walls.

Note that heavier weight product, such as Type 3, and those with a tighter weave in the backing, will be more impact resistant and best used in high-traffic areas. Material also can be railroaded for a seamless install when needed.

Topical finishes can be added to wallcoverings to enhance durability and provide easier cleaning.

Another consideration is sustainability, and there is now a wider selection of wallcoverings created with environmentally friendly materials. 

The condition of walls needing covering should be considered, especially if the wall is not smooth and there are imperfections. If not properly prepped, the results will be notable, especially when lighting is factored in. Walls typically require a Level 5 or mirror finish and should be fire rated. 

With the uptick in nonpermanent wallcovering solutions, removable wall adhesive provides an option for operators who don’t want to commit to a design long-term.

Operators should look at lifecycles of wallcoverings, as it is typically installed for between five and seven years before an aesthetics change.

It’s important to work with licensed designers who are well-versed in the different wallcovering material compositions and prints. 

Installation & Adhesives

To ensure the correct amount of wallcovering is ordered, a professional installer should measure the space prior to purchasing product. Once square footage is confirmed, it’s easier to gauge the quantity needed and price range for the budget.

Walls should be smooth and primed prior to installation. Imperfections should be sanded down. Wall priming will protect walls whenever the wallpaper is eventually removed. It also gives the wallcovering something to hold onto when it is being installed. 

After walls are prepped and primed, wallcoverings should be adhered using glue, specialty adhesives, water-based adhesives, silicon, clips, channels or hardware, depending on the product. 

Several kinds of adhesives are required for the various types and weights of wallcovering. Specialized levels include VOC and antimicrobial resistance. Cellulose adhesives are the least sticky and best for lightweight types, such as murals, paper-backed corks and grass cloths. Natural polymers are the primary base of clear adhesive pastes, including cornstarch and wheat. They do not have one purpose or a most common use, making them the most widely used for the different types of wallcoverings, including light- and heavy-weight types.

Vinyl over vinyl (VOV) provides a commercial application over existing vinyl wallcovering that is to be pasted over with a new vinyl wallcovering. It is the stickiest of the adhesives and can be used for installations that are more difficult

Removable wall adhesive is a non-permanent solution that performs well for an extended period but makes it easier to update decor when needed. 

It’s important to note that multiple wallcovering layers should be avoided, as this can increase both smoke generation and flammability.

Maintenance Factors

Cleaning and maintenance should be considered when choosing wallcovering, as materials have varying requirements. Commercial wallpaper comes with cleaning instructions that recommend the appropriate solution. 

Wallcoverings may collect dust over time, so should be wiped down regularly. 

Some materials like vinyl can be cleaned with soap and water. Many materials are not conducive to ammonia or bleach-based cleaning products, especially decorative or specialty products. Back-of-house wallcoverings such as FRP or tile are more durable and can withstand abrasive cleaning products.   

Decorative protection panels are easily cleaned with a damp, nonabrasive cotton cloth and a mild liquid detergent or household cleaner. These then can be rinsed with clean water using a non-abrasive cotton cloth and dried with the same type of cloth.

High-pressure laminates can be cleaned with a damp cloth and mild detergent or citrus cleaner.

The amount of time wallcovering appearance lasts depends on its environment. Products in a high traffic area will need to be updated more frequently. If the paper is damaged, it should be replaced. Minimal damage or visible seams can typically be repaired with wallpaper glue.

Wallcovering service life also varies, depending on the materials. Vinyl, metal and wood are durable and can last 10 to 12 years.