Tagged Articles
rebranding
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Project Profile: Häagen-Dazs
With its recent rebrand, this luxury ice cream concept loosened up without losing its luster.
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Perkins Rebrands
Perkins has updated its brand identity and will now go to market as Perkins American Food Co.
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Wing Zone Gets Remade
Since its acquisition by Capriotti’s, this fast-casual has gotten a new look and branding built around “Flavor Really Fast”
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Four Tips for Success in Second-Generation Spaces
Ledo Pizza is converting restaurants into its own brand faster than ever, here are four best practices for converting restaurant spaces into a new brand.
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5 Best Practices to Strengthen Restaurant Branding
Your brand is what your restaurant is all about. It’s the sum and substance of who you are, what you stand for, your reason for being, and your restaurant’s moral compass.
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Great American Cookies and Marble Slab Debut Co-Branded Fresh Design
Great American Cookies and Marble Slab Creamery opened its first co-branded store featuring a cohesive brand vision and design in Columbia, S.C.
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Salata Unveils Rebrand and Redesign
Houston, Texas-based Salata Salad Kitchen’s rebrand strives to highlight its food and customization options. This marks the first full rebranding effort in the chain’s 14-year history.
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Jamba Juice Rebrands Under FOCUS Brands
Since its acquisition of Jamba Juice last year, FOCUS Brands has been working on a comprehensive brand evolution for the nearly 30-year-old chain.
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Cheddar’s Gets New Name, Logo
Cheddar’s Scratch Kitchen announced that it has completed rebranding efforts on its 96 corporate-owned stores. This project included changing the company’s name
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