A drive-thru lane that allows guests to pick up mobile orders represents one key feature in the new restaurant prototype developed by Pokeworks. The health-forward, Hawaiian-inspired chain will open the first location using these “Cruise Thru” lanes in the spring of 2021 in Knoxville, Tenn. The brand plans to integrate Cruise Thru lanes into its future restaurant build-outs, primarily in suburban areas, where the chain feels the model is most likely to be a success.
The new design rides on the heels of the rapid expansion and optimization of Pokeworks’ digital and in-store experience.
“This year we’ve seen that safety, comfort and convenience have become the top priority for today’s consumers. The Cruise-Thru lane is just one way we’ve leaned into our commitment to innovation and adapting to better serve the needs of our guests, while maintaining delicious, high-quality cuisine,” says Peter Yang, chief development officer and co-founder of Pokeworks. “It’s our responsibility to listen to our guests and their needs while providing a solution without losing sight of the essence of our brand, which is the epitome of what the Cruise-Thru lane is for Pokeworks. We look forward to testing the prototype and continuing to grow as we continue to serve communities nationwide.”
Founded in 2015, Pokeworks has grown to 60 locations across the United States.