Pizza Patrón will reboot its franchising push this year, targeting strategic new markets and adding more stores in existing ones.

The company's goal is to open 50 new stores within the next two years, reaching a pace of one store opening per week by the end of 2014. Victor Vazquez, franchising and business development manager at the 100-unit Dallas-based chain, has been tasked with ramping up exposure and store development in 2012 in underpenetrated Hispanic markets in which the company already has a footprint.

Pizza Patrón has units in California, Nevada, Arizona, Colorado, Texas, Georgia and Florida. Vazquez says prime territories are available in growth markets including Texas, California, Denver, Las Vegas, Miami, Arizona and Atlanta.

A typical Pizza Patrón is a carry-out location with a footprint of about 1,200 square feet. The chain also has developed branded restaurant models for any real estate option, including inline, drive-thru, dine-in or carry-out models as well as nontraditional sites such as airports and campuses. In addition, its trademarked QSP (Quick Service Pizza) model is a standalone location with an interactive drive-thru menu. Other models include one designed for concessions and the brand's Rapidito concept created for mall and airport sites.