Red Lobster plans to open a new restaurant in Las Vegas at the new Craig Camino complex, which is still in development.
The new restaurant will feature Red Lobster’s completely redesigned prototype, which includes a lighter, brighter appearance, as well as lounge seating, a contemporary bar and a dedicated area to pick up to-go orders. Red Lobster expects to break ground on the location this winter and to open its doors to guests in summer 2019.
Red Lobster’s Columbia, Mo., location, which opened in December 2017, was the chain’s first ground-up development showcasing the revamped prototype design. Other new, ground-up locations opened in San Juan, Puerto Rico, and Maihama, Japan. The new Las Vegas location will be the fourth for that area.
When developing elements of the new restaurant, Red Lobster conducted extensive consumer research to learn what guests value the most when dining out. Guests shared that they wanted a variety of ways to enjoy the dining experience, from big celebrations to date night to a Monday night family dinner or quick takeout.
In response, the prototype design features a contemporized, lighter and brighter aesthetic in a flexible space with room to accommodate large parties as well as smaller groups. A separate pickup location for takeout orders enhances operational efficiencies and convenience for the customer, and a redesigned bar area now includes lounge-style seating, community tables and high-tech TVs. New technology, including a system that allows guests to reserve their space in line before coming to the restaurant and an accompanying text paging system, helps prevent crowds from gathering near the host station and encourages diners to head straight to the bar first.
