New menu items, a revamped website, new social media and advertising campaigns, redesigned packaging and the introduction of a fresh new restaurant prototype are all part of Kentucky Fried Chicken’s 75th anniversary celebration this year.
As the chain puts it in its celebration announcement, the “fancy redesign” will roll out at restaurants across the country over the next few years. Locations in Louisville, Ky., and Las Vegas already carry the new design, which “brings to life the brand’s values while honoring the man who made it all happen: Colonel Sanders. And just like his memorable white suit and ribbon tie, KFC’s new design is iconic and distinctive, conveying originality, a reputation for quality and, most importantly, showmanship”, according to the company.