Located in West London’s most luxurious shopping district, Feya Cafe’s flagship in Knightsbridge features a fantastical interior designed by FormRoom. The playful maximalist interior takes guests on a journey through an enchanted forest. Feya’s brand ethos — “It all starts with a dream” — serves as the launching point for a series of highly visual and immersive installations throughout the cafe, all centered on the idea of guests going on a journey of discovery through the forest. FormRoom combined a rich textural palette with pastel hues and bold bespoke features to achieve the aesthetic and experiential aims of the project.