Taco John’s is using in-store promotions and menu additions to lure in guests throughout this summer to celebrate the brand’s 50th anniversary. To cap it off, the chain also plans to unveil a new prototype in its home market of Cheyenne, Wy., in September. Currently the chain has nearly 400 quick-service units in 23 states.
The all-new prototype will integrate the brand’s updated logo and feature contemporary branding, packaging and more. “This is a huge occasion for all of us at Taco John’s,” says Alan Wright, Taco John’s vice president for marketing. “In addition to all of our celebratory activations, we couldn’t be more thrilled to debut our new prototype. We’ve been working on it for quite some time now; I have no doubt it will be a huge hit because of the enhanced experience that it will provide to our guests.”