Lakewood, Calif.-based Del Taco announced a 6.7 percent increase in same-store sales for the third quarter of 2016, a jump that it attributed in large part to its UnFreshing Believable 2.0 brand refresh campaign.

The campaign launched this past summer and includes redesigned signage, menu boards and packaging as well as new menu items and advertising.

“The goal of the brand refresh was to heighten our focus on Del Taco’s QSR-plus attributes, such as our unique ability to offer guests the quality and freshness of fast-casual restaurants with the value and convenience of a drive through,” said Del Taco’s Chief Brand Officer John Cappasola via email. “The campaign highlights Del Taco’s dichotomous menu of both Mexican and American favorites such as burritos and fries, along with the use of quality ingredients and fresh preparation.”

Photo courtesy of Del Taco