Perkins Restaurant & Bakery kicked off a remodeling initiative that was on track to be seeded in more than 20 corporate locations during the first half of 2013, with franchise restaurants to follow shortly thereafter. Developed by Louis+Partners Design, the remodel is the culmination of extensive research conducted across the country and includes both exterior and interior elements.
The exterior offers a welcoming interpretation of the entry arch along with a contemporary take on size and scale of the trademark green stripe awnings. Perkins' signature oval brand mark appears on the building as well as remote signage to strengthen overall presence.
The interior features a fresh, warm, comfortable environment showcasing an abundant bakery along with an array of dining zones. These dining areas offer guests different types of experiences through unique presentations in layout, seating, lighting and graphics, creating greater daypart appeal, according to the company.
Founded in 1958, Perkins' system consists of 416 restaurants in 34 states and Canada, which includes 134 company-owned and operated restaurants and 282 franchise-operated units.