rd+d - Taco Bell

Taco Bell Focuses on Drive-Thrus, Digital, Flexibility

Taco Bell is evolving its Cantina concept again — and circling back to drive-thrus.

Taco Bell Goes Mobile

Taco Bell has recently evolved its menu and overhauled its digital experience. Now, the chain has unveiled its latest iteration: Taco Bell Go Mobile. The prototype is specifically designed for guests to order ahead through the brand's mobile app to create a frictionless experience.

Taco Bell Saves Restaurant “Numero Uno” from Demolition

Taco Bell physically relocated its first-ever store in Downey, Calif., to the company’s headquarters in Irvine in order to save the 53-year-old, 400-square-foot taco stand with walk-up windows.

Taco Bell Introduces New Cantina Design

The new Taco Bell Cantina prototype drops drive-thru for alcohol service and an open kitchen to create a new experience in urban markets.

Taco Bell Introduces New "Cantina" Design

The new Taco Bell Cantina drops drive-thru for alcohol service and an open kitchen to create a new experience in urban markets. The first of these restaurants opened in Chicago's Wicker Park neighborhood this month where it also serves alcohol alongside the brand's signature items. The second Taco Bell Cantina will open in San Francisco.

California Taco Bell Taps Solar Power

A new Taco Bell restaurant is slated to become the first entirely solar-powered store in the 6,000-unit chain, according to Grover Moss, the franchisee who owns the Moreno Valley, Calif., store and 11 other units.