Tagged Articles
branding
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Boston’s Restaurant & Sports Bar Rebranding
Casual-dining chain Boston’s Restaurant & Sports Barbegan rolling out a branding refresh at its U.S. stores on May 1. The brand refresh includes a new company logo and a new tagline: “America’s Sports Restaurant.”
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5 Ways to Bridge the Branding and Interior Design Divide
We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More often than not, the brand identity does not align with the experience created by the interior design. Individually, both may be brilliant — each with their own moments of glory — but together, they fall short, and the gap created by various designers is visually obvious. I’m calling for a collective effort to end this disservice for the sake of our
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bite-sized buzz for February 20, 2017
A roundup of interesting bits of news that came across the editor’s desk, including a “TaCoat” from Taco Bell, Richardson Design’s new graphic design team, and details on mergers and acquisitions.
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NBC Sports Grill & Brew Coming to Universal CityWalk
The first NBC Sports Grill & Brew is set to open this November in the Universal CityWalk dining, retail and entertainment complex in Orlando.
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Domino’s Upcycles Old Logos
With its new look and logo beginning to edge out the old, Domino's has devised an artful plan to save its old logo materials from ending up in landfills.
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Branding Matters: An Interview with Karen Brennan
Having helped shape some 50 different brands "from the inside out" over the past 25 years as a senior marketing and development executive, a consultant and National Restaurant Association (NRA) Marketing Executives Group (MEG) board member, Karen Brennan knows a thing or two about branding.