In recent years, more foodservice operators have capitalized on outdoor dining. Whether on a rooftop or simple patio space, restaurants that are expanding seating are realizing many benefits.
Those not incorporating outdoor dining are missing out on additional revenue opportunities. According to the National Restaurant Association, 35% of operators with outdoor seating say this accounts for more than 40% of average daily sales, and another 15% of operators say outdoor areas represent more than 70% of their daily sales.
Along with increased revenue, there are advantages to incorporating an outdoor seating option. Expanding to the outdoors provides added visibility for the restaurant. It also enhances customers’ dining experience.
Outdoor dining spaces are becoming more of a focus aesthetically, as operators incorporate a wide range of components to optimize customer comfort as well as staff functionality.
The type of operation, whether fast casual, quick service or fine dining, will directly impact outdoor dining areas’ decor and branding requirements.
While the design may emulate the indoor dining aesthetic, an outdoor space also can be distinguished with unique materials and on brand color schemes.
Along with budget, it’s first important to consider what the space will be used for. There may need to be a separate lounge or bar area along with tables and seating.
The climate also needs to be considered and if protection from the elements, such as umbrellas for shade, are needed. By the same token, noise is a factor. Separation with screens, temporary walls or planters offers acoustical benefits as well as more privacy.
Furniture, upholstery and other decorative elements are susceptible to the outside elements, so durability should be a key consideration for outdoor spaces.
Patios, rooftops, gardens, courtyards and streetside dining can be taken to the next level with outdoor components that make a statement.
