Best New Prototype

WINNER: Burger Boy, San Antonio

The original Burger Boy opened in in 1947 in an A-frame building that seated just nine diners. The latest iteration pays tribute to the iconic A-frame design with an 1,800-square-foot jewel-box design. The design also incorporates retro iconography that capitalizes on the concept’s longstanding futuristic mid-century elements. The judges noted that the redesign was a “fresh take on an iconic, older brand.” They especially liked “the updated architecture” and the increase in seating in the dining room.

  • hiphn_burger-boy_branded-merchandise_baldinger_180626
  • hiphn_burger-boy_branded-packaging_baldinger_180626
  • hiphn_burger-boy_branding-wall_baldinger_180626
  • hiphn_burger-boy_exterior-branding_baldinger_180626
  • hiphn_burger-boy_exterior-wide_baldinger_180626
  • hiphn_burger-boy_interior-seating_baldinger_180626
  • hiphn_burger-boy_interior2_baldinger_180626
  • hiphn_burger-boy_interior_baldinger_180626
  • hiphn_burger-boy_menu-signage_baldinger_180626
  • hiphn_burger-boy_selfie-wall_baldinger_180626

Images courtesy of Gensler/Dror Baldinger

Article Pages: