Popeyes plans to open more than 300 new locations in Mexico over the next 10 years.
The New Orleans-themed chicken chain signed development agreements with regional franchisees in Mexico. These partnerships mark a significant milestone in its expansion strategy and represent a committed pipeline of over 300 Popeyes restaurants in the next 10 years across 4 core regions in Mexico.
Star Louisiana will develop the brand in Jalisco in the West region; Border Crunch will lead the expansion in the Northwest region; Grupo Euro will drive development across the Central region; and Grupo Berny will oversee growth in the Southeast region.
"Mexico represents a tremendous growth opportunity for Popeyes, and we're thrilled to be partnering with experienced and passionate franchisees who share our vision," says Duncan Montero, LAC President of Restaurant Brands International (RBI), parent company of Popeyes.
This announcement builds on Popeyes' international growth momentum, following recent openings in several markets such as Costa Rica, Italy and the Balkans.
