Swig opened its first franchise location in Rogers, Ark., earlier this month.

The drive-thru customized beverage shop's menu consists of "dirty sodas," otherwise described as soda mixed with cream, syrups and other flavorings.

The fast-growing brand has expanded to 57 stores in six states since opening in 2010. And the Arkansas location is the first of 250 franchise locations to open since the brand launched its franchisee program late last year.