Roll-Em-Up Taquitos will enter 10 new markets following a multi-state franchise agreement.

Franchisee Nirav Patel will introduce the Roll-Em-Up brand in Knox County, Tenn. and Jefferson County, Ky. in early 2024.

“It’s an incredibly fun brand with an experienced corporate team, streamlined operations, delicious food and a loyal and growing customer base," says Patel. "I haven’t been this excited by a concept in a long time."