Bad Ass Coffee of Hawaii, a coffee franchise that sources Hawaiian coffees and international blends, unveiled new prototypes that emphasize franchisee and customer flexibility, including double drive-thru lanes and streamlined order pickups. 

Debuting this year is the brand's freestanding full cafe with a drive-thru model, spanning approximately 1,650 to 1,800 square feet, the first of which is slated to open in Hendersonville, Tenn., in late 2022. As an evolution of this format, the brand is set to roll out a freestanding double drive-thru model, spanning 500 to 740 square feet, with pickup windows but no interior cafe seating by Q4.

Bad Ass Coffee 1Renderings courtesy of Bad Ass Coffee of Hawaii 

The current formats offered include a traditional in-line store with a cafe (and drive-thru with endcap locations); freestanding single or double-drive thru kiosk with pickup windows and no interior café seating (outdoor seating optional by location); freestanding full-café with drive-thru and exterior seating; and nontraditional kiosk: grocery, shopping malls, airports, transportation centers, etc. (square footage dependent on location and limited menu offering)

"Flexibility is a big driver for accelerating our franchise expansion," says Scott Snyder, CEO of Bad Ass Coffee of Hawaii. "With a roster of buildout models, we're able to better address consumer needs and give our franchisees the freedom to open a Bad Ass Coffee model that makes sense in their desired market. In site selection, we understand a one-size-fits-all model doesn't work. We're confident our roster of store models enables us to provide solutions to franchisees while also offering our customers the most convenient and enjoyable environment possible."

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Bad Ass Coffee of Hawaii is entering a new era of growth following its acquisition by Colorado-based Royal Aloha Coffee Company in 2019. During the last three years, the company has relaunched the national brand with a new logo, packaging, and restaurant design, resulting in a revived 32-year-old brand with a cult following.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee from Kona, Ka'u, Maui, Moloka'I, and Kauai with coffee lovers everywhere. In addition to premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.