In a survey of restaurant development + design readers fielded in June, the vast majority noted that despite the popularity of ghost kitchen as a topic, few had been involved directly in launching one.
Just 19.51% of readers surveyed said their companies had been involved in the launch of a ghost kitchen or virtual brand. Of those that had been involved in the launch of a ghost kitchen or virtual brand, 43.75% had been involved with just one, 31.25% had been involved with the launch of 10 or fewer locations and 31.25% had been involved in the launch of 20 or fewer.
Ghost kitchens continue to be a hot development topic. Check out rd+d’s free webcast on Ghost Kitchens 2.0 in October.
rd+d launched a yearlong research project that will periodically survey qualified subscribers on the state of restaurant development and design. Each issue in 2021 will feature new data collected from very recent reader surveys.