Buffalo Wild Wings opened a 7,300-square-foot sports bar in Alpharetta, Georgia, that promises an immersive experience for guests. The new design includes new fixtures and floors, bar layout and flexible seating areas.

Included in the new Buffalo Wild Wings is state-of-the-art a/v technology, which features a digital receiver that can control the restaurant’s more than 45 televisions. The large arena-like video screens feature anti-glare technology with the functionality to show sports programming in addition to gaming channels, such as Twitch.

The bar is made out of recycled basketball courts and has wireless charging capabilities. It opens into the dining area, which mixes rectangular tabletops with community tables and booths for parties of all sizes.

Another distinct feature in the new sports bar is the MVP room, which includes three televisions and current gaming through the latest Xbox and PlayStation consoles, as well as classic Nintendo and Super Nintendo systems.

bww inspire brands MVP roomBuffalo Wild Wings’ MVP room allows space for groups to congregate and play video games. Images courtesy of Inspire Brands.

It’s the first new design for Buffalo Wild Wings since 2012.