Round Table Pizza, a pizza franchise with over 450 restaurants on the West Coast and in Alaska and Hawaii, introduced a Clubhouse concept to expand its brand. Of the chain’s 70 company-owned outlets, 14 locations fall under the Round Table Clubhouse brand, and another are 14 anticipated to open by the first quarter of 2017.
Round Table Clubhouse features an expanded menu including local craft beers on tap and is designed to feel like a pub. A large redemption arcade area offers added entertainment for younger patrons while large, flat screen TVs showcase sporting events.
The new menu items include pizzas like the King Arthur’s Supreme, Maui Zaui and Gourmet Veggie, along with half-pound Harris Ranch burgers, beer-battered French fries, sliders, chicken wings and desserts. In addition, the chain has stepped up its carry-out and delivery options for customers.
Chain execs say they’ve already seen sales increases; in 2015, the average unit volume of a Clubhouse was $1,450,594 compared to $981,335 to a traditional Round Table, according to Ted Storey, vice president of development.