Biscuit Belly
Louisville, Ky.
Biscuit Belly stands out in the fast-casual breakfast and brunch segment with warm and cheerful colors intended to evoke a coastal modern feeling with corals, teals and navy blues, and contemporary design.
The goal of the brand is to be “creative and mischievous,” says CEO and founder Chad Coulter.
Biscuit Belly is creative and mischievous with a coastal modern feel.
The 14-unit (and growing) chain complements its colors with light colored woods like maple, along with quirky herringbone-style tiles and shimmer walls made from sequins that spell out the name of the location’s city.
Metal ceiling rafters and pipes are also painted in the cheerful brand colors, and fun pendant lights hang over the seating and ordering areas.
Each unit feature murals, too, with the earlier locations using vinyl applied to the wall but newer locations are hand-painted by muralists and feature elements from the local area to make them unique.
Some feature open kitchens but a standard feature going forward, says Coulter, will be a viewing window in the queue line or behind the cashiers into the kitchen prep area. “We’re hoping to get more visibility and appreciation for our scratch-made food,” Coulter says. “We can put signs up saying it but when people see it, it means more.”
This window, says Ben Novosel, principal and architect, Insomnia Design, Cincinnati, shows the activity rather than a detailed view of the kitchen. Guests, he adds, “can see the bustle back there without seeing everything.”
The Biscuit Belly locations also feature a lot of windows, from at least two directions, says Novosel. “It helps it feel more daytime. The finishes pick up on that, the ceiling is predominantly white. It makes it a more lively.”
