The Alchemist, a bar and restaurant brand with over 20 locations in the UK, has updated one of its 6 London locations.
Located in the heart of London, The Alchemist’s newly renovated Victoria location is the latest to invest in the brand’s “celestial” redesign.
The Alchemist turned to design agency DesignLSM, responsible for the brand’s renovated venues in Manchester (Spinningfields, New York Street and MediaCity), Newcastle, and Oxford.
The Alchemist Brand Director, Jenny McPhee says, “We’ve loved working with DesignLSM on refreshing our existing venues across the UK. DesignLSM have fully grasped our celestial redesign and been incredible collaborators, so it was inevitable that we would work together in bringing our vision to life in our London Victoria venue.”
Guests are welcomed through an entrance tunnel illuminated by dramatic and ethereal lighting. At the heart of the venue, the illuminated central bar, adorned with a symmetrical arched design lighting feature brings a theatrical feel to the space as it sits against a backdrop of moody hues and metallic finishes.
The walls are adorned with artwork projected onto mesh and mirror — which plays with light and shadow — and intended to mimic space dotted with celestial bodies. Space-age-inspired lighting and luxe intimate seating alcoves add a touch of glamour.
Images courtesy of DesignLSM
