Pizza chain Pizza Inn announced a new store design, logo and updated the brand’s longtime mascot, Jojo.

Pizza Inn tapped advertising agency BooneOakley and retail design firm Chute Gerdeman to reimagine the chain’s branding and retail experience.

“We wanted to pay homage to the brand’s legacy while meeting consumers where they are today,” says Claire Oakley, director of client services for BooneOakley. “This refreshed look is not only found in the logo and our beloved mascot, Jojo — who stands tall and proud — but throughout every aspect of the new restaurant design.”

“Our team designed the new layout with the pizza buffet as the hero, while creating memorable and shared dining experiences for guests,” says partner at Chute Gerdeman, Brian Seitz.

Images courtesy of Pizza Inn