What colors come to mind when you think of health-oriented restaurants? Earth tones like greens, tans and browns are probably among them. Not so at ReViVer, a new concept touted as "the perfect union of culinary art and nutritional science."
Opened this summer on New York's 8th Avenue by partners Todd Horowitz, Scott Leibfreid and Bill McDermond, who hope to grow it into a multi-unit endeavor, the 1,200-square-foot, 14-seat fast-casual space was designed by TPG Architecture. The team was given a strict mandate that the design and graphics had to speak to healthy, fresh and made-to-order food while avoiding predictable health restaurant clichés.
The resulting palette was chosen to complement the ReViVer's scientific, yet artfully presented, approach to nutrition: crisp, clean white as a backdrop for a strong, fresh blue as the brand's signature color. Of the choice of blue, TPG's Alec Zaballero notes that it's "an iconic, saturated blue that feels very new; it subtly says crisp, modern and suggests a scientific approach."