Design

Designed by De Horeca Fabriek, a restaurant design firm based in The Hague, MaMa Kelly Amsterdam, which opened in November 2017, seats 230 and spans more than 10,000 square feet.

MaMa Kelly Amsterdam isn’t the first restaurant in the world to go with a monochromatic pink palette (London’s The Gallery at Sketch and New York City’s Pietro Nolita are obvious inspirations), but with its champagne-gold accents and dramatic lighting, the chicken- and lobster-focused restaurant is a bold statement that tiptoes on the edge of glamour and kitsch.

• MaMa Kelly’s first location in The Hague is known for its dramatic mural and Instagrammable food and spaces. Relying on social media sharing as a promotional tool, MaMa Kelly Amsterdam is designed with lots of details that pop in pictures.
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• Designer and founder of De Horeca Fabriek, Rein Rambaldo is also a co-owner of the concept with his wife, Willemien. Her favorite color is pink, and Rambaldo has credited her with inspiring him to design with female clientele in mind.
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Images courtesy of Rene van Dongen