Fogo do Chão renovated its Beverly Hills flagship on La Cienega Blvd.
Designed by George Kelly of Kelly Architects, the renovated restaurant’s design is contemporary with warm touches that pay homage to the chain’s Southern Brazilian roots.
The renovation updated features and fixtures in the foyer, main dining room, private dining areas, the bar area and more. Several visual barriers have been removed in the dining room to allow clear sightlines throughout and heavy window treatments have been traded out for sheer curtains to improve natural light.
“In looking to redesign the restaurant, we wanted to create an environment in which our guests would be surrounded and delighted by both classic and contemporary features in a new, vibrant atmosphere, like natural lighting, new furniture and an expanded bar,” said Larry Johnson, Chief Executive Officer of Fogo de Chão.
One key renovation element is a new 16-foot bas relief rendition of O Laçador, a nod to the original gaucho monument. The original statue was erected in 1958 in Porto Alegre, Brazil, the home of the original Fogo de Chão. Other key elements of the renovation include expansion of the bar, including an imported white Carrara marble bar top; a new market table, also made with white Carrara marble; a new outdoor patio; a living green wall; and an expanded entrance and foyer with new exterior signage.
In addition to the Beverly Hills location, which opened in 2005, Fogo de Chão recently renovated restaurants in Georgia and Texas, with plans to renovate additional locations system wide throughout 2017. The chain also recently launched a bar and menu update.