Tagged Articles

theme restaurants

Peer to Peer: Rocky Gupta, Director of Design & Construction, Cheba Hut Toasted Subs

Launched in 1998 in Tempe, Ariz., as a marijuana-themed sub sandwich shop, Cheba Hut has stood the test of time by remaining nimble and leaning into its fun, counterculture vibe.
Trend: Immersive Experience Restaurants

Immersive dining and drinking experiences are nothing new, but they’re gaining ground as their core patrons — Millennials — continue to seek out adventure and prioritize new experiences over acquiring new possessions.