Meatheads, a "better burger" chain founded in 2007, celebrated the opening of its 11th Chicagoland unit in March in suburban Elmhurst.
The new 1,800-square-foot location seats 65 and shares its building with a Chipotle Mexican Grill unit.
Marketing Manager Joe Sanders says the store features a combination of booths and freestanding two-top tables, two Freestyle beverage machines and a reach-in cooler for bottled beverage merchandising. Colors are neutrals and warm woods with signage, lighting and interior trim picking up the red from the Meatheads' logo. A large mural features pictures of the local Elmhurst area, as well as images of scoreboards from local high schools.
A fast-casual, made-to-order concept, Meatheads specializes in signature chef-inspired and make-your-own burgers made from fresh Angus beef. The menu also includes a variety of non-beef sandwiches, New England-style hot dogs, fresh-cut fries and hand-dipped milkshakes.
The Chicago-based company plans to open five new locations in 2013 and anticipates growing at a rate of five to seven units in key Midwest markets going forward. Tom Jednorowicz, who previously served as Potbelly Sandwich Works' chief development officer, founded Meatheads in 2007.