Market research firm Datassential released its Top Emerging Chains, highlighting the restaurant concepts that are rapidly growing across the U.S. foodservice industry. The ranking is part of the company's flagship Datassential 500 report, which tracks performance and innovation across the most influential restaurant brands nationwide.
These Emerging Chains were selected because they represent brands that have achieved meaningful scale while also demonstrating consistent multi-year growth, innovation, and strong alignment with the consumer trends shaping today's U.S. restaurant landscape.
“Emerging chains are where we see the future of the foodservice industry take shape,” says Jim Emling, CEO of Datassential. “These brands are not just growing quickly, they're often the earliest adopters of the flavors, formats, and menu innovations that eventually influence the broader restaurant landscape. By tracking these chains through the Datassential 500 and our innovation platforms, we’re able to give operators, manufacturers, and industry leaders early visibility into the concepts and trends shaping what comes next.”
The Top 10 Emerging Restaurant Chains
- Toastique, 47 units, +119% 1-year growth
- Kyuramen, 46 units, +118% 1-year growth
- The Great Greek Mediterranean Grill, 78 units, +84% 1-year growth
- The Peach Cobbler Factory, 115 units, +82% 1-year growth
- 7 Brew, 548 units, +78% 1-year growth
- KPOT Korean BBQ & Hot Pot, 137 units, +76% 1-year growth
- Summer Moon Coffee, 68 units, +72% 1-year growth
- Parlor Doughnuts, 94 units, +66% 1-year growth
- Savvy Sliders, 52 units, +66% 1-year growth
- The Halal Shack, 46 units, +50% 1-year growth
Why These Emerging Chains Are Growing
Datassential’s analysis highlights several trends shaping the next generation of restaurant brands:
- Focused concepts are scaling faster. Many of the rapidly growing chains, including Toastique and Savvy Sliders, have built strong momentum around specialized menus that are easy to scale and resonate strongly with consumers.
- Global cuisines continue to gain momentum. Concepts such as Kyuramen, KPOT Korean BBQ & Hot Pot, bb.q Chicken, and The Halal Shack reflect growing consumer demand for international flavors and experiential dining.
- Convenient, indulgent coffee experiences accelerate growth. Brands like 7 Brew and Summer Moon Coffee are growing rapidly by catering to younger consumers' demand for fast, convenient, and highly customizable beverages. These concepts go beyond traditional coffee, offering indulgent, visually appealing drinks and streamlined formats that combine speed, personalization, and social-media-friendly menu innovation.
- Dessert concepts are booming. Brands like The Peach Cobbler Factory and Parlor Doughnuts benefit from strong consumer discovery through social media and indulgent, highly shareable menu items.
