As part of a brand refresh, Jason’s Deli has unveiled a new restaurant design. The new layout includes digital kiosks and refreshed dining areas aim for convenience and flexibility.
The refresh, which the brand is dubbing "The Art of Deli-cious," was brought to life with the help of design firm ChangeUp. Together, they remodeled Jason’s Deli’s Beaumont, Texas restaurant. The first-ever Jason's Deli location opened in Beaumont in 1976 and the city still serves as their headquarters today. Jason's Deli has plans for future locations to reflect this new branding and look.
The salad bar, which is its most popular offering, takes center stage in the redesign and has been updated with a more efficient one-sided line.
"It was really exciting for ChangeUp to work with Jason's Deli because we were able to holistically look at the brand from top to bottom and consider how it translates into their physical environment," says Ryan Brazelton, chief creative officer at ChangeUp. "Their product and service has always been amazing, so it was really about elevating their brand and experience to reflect their offering and in a way that felt authentic to who they are."
