A round-up of interesting bits of news that came across the editor’s desk, including franchise news, milestones and margarita merch.
franchising
- Boba tea franchise Boba Cucue announced its second location coming to the Las Vegas area.
- Paris Baguette continues its expansion into Pennsylvania with the opening of its Pittsburgh, Pa. location.
- Eggs Up Grill will open a new restaurant in Mechanicsville, Va. this spring.
- Melting Pot, a 93-unit fondue franchise, has launched a new franchise growth incentive program.
Mexican Sugar is celebrating National Margarita Day on February 22 with new merch.
milestones
- The 50th Condado Tacos location has opened at Lower.com Field in Columbus, Ohio.
branding
- Mexican Sugar is celebrating National Margarita Day on February 22 with the launch of the brand’s margarita merch. The hats will feature the phrases ‘margs.’ and ‘in my marg era’ in multiple colors, and will be available for purchase exclusively at Mexican Sugar’s three restaurant locations in Plano, Las Colinas, and Dallas, Texas.
Swig will take over the Bear Bowling halftime show with 6-foot-tall Swig Cups as pins.Swig was named the ‘official soda shop’ of basketball team the Utah Jazz. During select Utah Jazz home games at Delta Center, Swig will take over the Bear Bowling halftime show with 6-foot-tall Swig Cups as pins.