BRIX Holdings plans to elevate a current brand with an expanded menu. Smoothie Factory + Kitchen will open its flagship location this fall in North Richland Hills, Texas.

Smoothie Factory + Kitchen will expand current menu offerings, which primarily focus on fresh juices and smoothie bowls, to include salads, grilled items as well as a new coffee program.

The 2,500 sq. ft. dining area is thoughtfully designed to serve various dayparts, inviting guests in for breakfast, lunch and dinner. The site also provides a drive-thru or digital pick-up option.

“Our revamped menu is designed to excite and delight with an array of nutritious and delicious offerings based upon our mission of Building a Better You," says BRIX Holdings CEO Sherif Mityas.